Wednesday, December 30, 2009

AIGA MN - Cocktails with Creatives

Come on out and mingle with a variety of creatives (and one lawyer) from the Twin Cities.

I will be sponsoring the AIGA MN's Cocktails with Creatives in January. It will take place at the Peacock Lounge, the bar part of Erte Restaurant, in Northeast Minneapolis on January 7th from 6 to 8 p.m. Happy Hour goes until 7 p.m. and parking is free anywhere on the streets. Relax, munch, chat and enjoy!

Wednesday, December 2, 2009

FTC Endorsement Guidelines - Typicality Claims

Effective December 1, 2009, the Federal Trade Commission (FTC) has adopted new advisory guidelines concerning use of testimonials in advertising. These modifications and clarifications concerning FTC enforcement have raised concerns in many industries that rely heavily on testimonials as a large component of their marketing efforts.

What are these guidelines about?
The FTC is charged with enforcement of federal laws prohibiting deceptive trade practices – i.e. false advertising. To accomplish this mission, the FTC adopts rules and issues policy guidelines regarding the laws.

Complete Bulletin available on

Audio from a recent interview with